Platform Media Extends Association With EFL

Platform Media has teamed up with the English Football League (EFL) to create a video to commemorate Sky Bet’s 10-year association with the EFL and the renewal of their title sponsorship until the end of the 2028/29 season.

Following a season-long assignment to increase interest in The Carabao Cup and The Papa John’s Trophy, and the creation of a video series for both EFL and EA Sports, this latest campaign completes a hat-trick of content-led collaborations between Platform Media and EFL during the 2022/23 season.