Platform Media Produces New Podcast For The NFLSeason-long digital content partnership with the NFL’s governing body includes the production of two shows aimed at UK audiences
The first episode of LDN to NFL, a brand-new podcast hosted by Michael ‘Mac’ Griffiths and Christian Scotland-Williamson, is out now.
Produced by Platform Media for the NFL, the show is aimed 16-25-year-olds. Stats and deep-level analysis are put to one side, as former Love Island contestant and personal trainer Griffiths, and former rugby union and NFL pro CSW will be joined by influencers from sport, gaming and beyond in a celebration of gridiron’s unique and uniquely engaging culture.
Troy Deeney is the guest for episode 1. The English footballer discusses how he came to be a fan of the ‘other’ football and – in what will be a regular slot on the show – takes on Mac in a game of NFL Madden. The show is available to watch now on NFL UK’s YouTube channel.
Platform Media has also taken over the production of another official NFL show, The Jason & Osi Podcast, adapting the existing format for the 2023 season. London-based hosts, former NFL players Jason Bell and Osi Umenyiora, are well-known to UK fans for their punditry work since retirement. This new partnership extends Platform Media’s association with the NFL following a pre-season content distribution campaign for the New York Jets last month. The latest episode, the first produced by Platform Media, can be listened to here or wherever you get your podcasts.
Commenting on the partnership, Taylor Barr, Commercial Strategy Lead at Platform Media, said: “We’re delighted to be working with the NFL at such an exciting time for the sport in the UK. The NFL’s ongoing commitment to growing the game perfectly aligns with Platform Media’s expertise in producing innovative, authentic content that enables brands, rights holders and governing bodies to reach and engage new audiences.”
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