New Platform Media Podcast Celebrates Female Icons

Platform Media has partnered with one of the UK’s most inclusive fashion brands to create Shaping Success, a podcast telling the stories of inspirational women
Thu 17th, Aug

Episode 1 of Shaping Success, a podcast produced by Platform Media for inclusive fashion Brand Simply Be, is out today.

Inspired by women who push boundaries, the brand-new show sees host Fleur East joined by a different female icon every week to discuss what it takes to be a woman at the top of your game.

Fleur’s first guest this week is gold medallist Denise Lewis, the Olympic champion and Dame Commander of the British Empire, as she discusses her inspiration, heroes and the moments that made it all worth it.

Other upcoming guests appearing on Shaping Success include:

  • Alex Light – body confidence and self-acceptance coach
  • Emily Scarratt – England Rugby star
  • Dr Zoe Williams, This Morning GP and author of You Grow Girl!
  • Munroe Bergdorf – model, writer and trans activist
  • Anna Richardson – Television presenter, writer and journalist
  • Mutya Buena – Sugababes icon and award-winning songwriter
  • Ellie Simmonds MBE – Double Paralympic gold medallist and Sports Personality of the Year
  • Beverley Knight MBE – singer, songwriter and radio personality

Commenting on the partnership, Simply Be head of marketing, Sinead Donohoe said:Shaping Success is all about celebrating inspirational women, from all walks of life and in all their shapes and sizes. We worked closely with the7stars and Platform Media to build a podcast series that amplifies and celebrates influential and inspirational female voices, to really connect with our Simply Be audience in a fun and memorable way. We are delighted with the result.”

Taylor Barr, Commercial Strategy Lead at Platform Media, added: “High-quality, thoughtfully produced branded entertainment is an incredibly powerful way for a brand to elevate its marketing strategy. Shaping Success is an inspirational podcast, which will reach, connect with, and engage Simply Be’s target audiences at the right times and in the right spaces. With a combination of fresh, exciting subject matter and high-profile talent, Shaping Success provides Simply Be with authentic and unique content that demands attention and will allow them to forge a deeper, more emotional bond with audiences.”

The podcast series is distributed on all major audio platforms, including Simply Be’s YouTube channel. Video cutdowns are also being shared across Facebook, Twitter, Instagram and TikTok. As well as production and editing, Platform Media are delivering campaign management and distribution and amplification services.

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