EFL:
CARABAO CUP &
PAPA JOHNS TROPHY (22/23)

Original, high-quality and targeted video content delivered to culturally relevant social communities to deliver unmatched returns for the EFL.

BRANDED ENTERTAINMENT, SOCIAL AMPLIFICATION

We combined original and high-quality video content and a bespoke distribution model to promote the Carabao Cup and Papa John's Trophy.

75

pieces of original content

18.9M

content views (233% above KPI)

8.23 %

engagement rate (vs. 1.26% benchmark)

BIG IMPACT

• Hero video broadcast to 90,000 fans at Wembley Stadium
• Content featured on ITV and Sky Sports News
• Nominated for Commercial Campaign of the Year at the Drum Awards

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Perfect content meets its perfect audience

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FIND US
HERE

GENERAL ENQUIRIES

hello@platformmedia.uk

MEDIA ENQUIRIES

press@platformmedia.uk

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