THE GREEN ROOM
We supported Deloitte’s podcast, The Green Room, as it transformed from
audio-only into a multi-platform show through video and social.
UNLOCKING NEW AUDIENCES
The Green Room is a podcast with a strong editorial premise and engaging conversation, but Deloitte hadn’t yet achieved the reach and engagement numbers that the content deserved.
We advocated the use of video to access new audiences and built a bespoke distribution plan around the content Deloitte created to reach these audiences at scale.
Tapping into our amplification network of premium publishers and community curators, we collaborated with leading publishers across business, technology and sustainability to target new audiences matched to The Green Room’s editorial themes and Deloitte’s target audience profile.
SHORT-FORM VIEWS FROM 10 SOCIAL POSTS
IN BUSINESS CHARTS ON APPLE PODCASTS & SPOTIFY IN THE UK
- Distributed channel-specific content via social
- Use our amplification network to reach and engage new audiences, collaborating with leading premium publishers like Vox, Wired, NowThis Her, The Verge, Impact & Environment, and TechCrunch
- Within two weeks, the show achieved significant growth, going from relative obscurity to a Top 10 position in the charts