New York Jets Recruit Platform Media For Pre-Season

With the help of our publisher network, we're helping the Jets maximise the reach and impact of their digital content

Fri 18th, Aug

NFL side the New York Jets have appointed Platform Media to deliver a distribution and amplification campaign ahead of the 2023 season, which begins on 8 September.

The campaign focuses on driving reach and engagement with the Jets’ pre-season content in the UK, and will see Platform Media joining forces with publishers and communities from our distribution network to find the biggest and most receptive audiences for the AFC East Division side’s digital content.

Pubity Sport and GiveMeSport will post a selection of short format, light-hearted content on their Instagram accounts including two competitions.

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A post shared by Pubity Sport (@pubitysport)

Video creator and social media star Makai Fray is the face of several challenge-based pieces, including the first pieces of content that went live yesterday, which show Jets’ players trying to guess the meaning of various British slang terms and the pronunciation of UK towns and cities.

Underpinning the campaign is Platform Media’s experience of how to optimise every element of delivery and performance across social. From understanding the strengths and weaknesses of different editorial formats and post types, to best practice for artwork specs and competition mechanisms, we ensure content has the very best chance of finding the biggest and best audiences.

Get in touch to find out what Platform Media can do for you and your content