Up Front And Centre

Up Front with Simon Jordan, the podcast collaboration between Platform Media and William Hill launched with a bang seven weeks ago. It soared to the top of the Apple Podcasts sport charts, generated more than four million views and listens in its first three weeks, and has consistently driven the national sports news agenda.

Now, the show has become even bigger – literally. Selected to front a Spotify Out Of Home campaign, digital billboards promoting the podcast are appearing from 15-18 June in London (Leicester Square), Glasgow (St Enoch’s), Cardiff (Super Motion) and Dublin (Green Screen).