XAPO: MAVERICKS

BRANDED ENTERTAINMENT, SOCIAL AMPLIFICATION

Mavericks was a video podcast series featuring conversations with international crypto experts, delivered to 12 emerging markets.

22M

views across the campaign

148%

over-performance above KPI

12x

markets activated via amplification

MORE PROJECTS

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EFL: CARABAO CUP & PAPA JOHNS TROPHY (22/23)

Knockout campaigns for two major football competitions

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EA SPORTS: FIFA SERIES

Making a mark for FIFA's farewell

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WILLIAM HILL: STRIPPED

A fun digital content series centred around football shirts

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