WILLIAM HILL:
THREE UP FRONT

Using the success of Up Front to build a new weekly format to evolve the concept into a multi-show digital brand.

BRANDED ENTERTAINMENT, SOCIAL AMPLIFICATION

On the back of the huge success of Up Front, Simon Jordan is joined by Graeme Souness and Troy Deeney for a topical weekly football discussion.

DEBUTS AT THE TOP OF THE APPLE & SPOTIFY SPORTS CHARTS

LONG-FORM STREAMS OF EPISODE 1

FOLLOWERS ACROSS ALL CHANNELS

Launching and managing social channels around a hit podcast

Finding new fans for two major football competitions

Aspirational hero content for Allianz

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